The shows we’d make for them.
Five brands people love. Five formats only they could own.
A Schmear of Life
Each guest builds a cream cheese flavor from the PopUp pantry. Every ingredient comes with a memory. The day the episode airs, the flavor hits every store.
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The Why
Each guest starts with the pair they wanted and couldn’t afford. Ronnie Fieg hosts.
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Not For Sale
Each guest brings the one thing they’d never sell. Gary Vee hosts, live.
See the show ›
Making It Here
A pop-up podcast. Seven episodes, recorded in the shop after hours. It ends when the store closes.
See the show ›
Futureyou
Women millions admire show a photo of themselves at 15. At the end, they tell that girl what they wish they had known.
See the show ›Spec concepts. Say So is not affiliated with these brands. Cover photos: Jen Goldberg / Resident Magazine, Open Residency, VeeFriends, Nude Project, Vanity Fair.
Every show starts from the brand.
- 1
A format only you could own.
We start from what your brand already does. A flavor drop. A dream pair. A pop-up store.
- 2
Questions written as clips.
After 100+ episodes, I follow one rule. If the answer can’t become a clip, we don’t ask it.
- 3
Something left on set.
Each guest leaves an object behind. Episode after episode, the set tells the story of the show.
We make the show. We get it seen.
Production
From the first idea to the final cut.
- The conceptFormat, name, cover and set design
- The guestsPeople your community already follows
- The questionsWritten in advance, each one built to become a clip
- The shootMulticam, filmed in 4K
- The editFull episodes and vertical clips
Distribution
Every episode, everywhere your community is.
- YouTube and podcast appsFull episodes, with chapters
- Reels, TikTok and ShortsVertical clips with captions
- InstagramCollab posts with each guest, stories from the set
- Paid socialThe clips that already work, boosted
- A monthly reportViews, watch time, new followers
Made on Hors Cuvée.
My own show, from the set to the edit. Filmed in 4K, cut into full episodes and vertical clips.
One conversation with the founder of Mangas.io became a full episode and 16 clips. See one episode, unpacked ›
Five years behind the mic.
Thibault Fourcade · Founder, Say So
I’ve hosted more than 100 episodes since 2021, on From Scratch and Hors Cuvée.
I was also CMO of a European fintech. So I judge every show by what it does for the brand.
Questions.
Why a show instead of ads?
People skip ads. They watch a conversation they care about to the end, and they share it.
Who are the guests?
Creators, founders, athletes and fans your community already follows. Each guest shares the episode with their own audience.
Do I need a studio?
No. We design the set. It can live in your store, your office or a studio we book.
How do you measure results?
Views, watch time, new followers and mentions of your brand, in a monthly report.
Let’s draft your show.
Tell us who you want to reach. We’ll send you a show concept and your first three guests before you record a minute.
- 30 min on Google Meet
- Free, no commitment
- Pick a time that works for you