VeeFriends

A show for VeeFriends

Not For Sale

Show cover: Gary Vaynerchuk laughing at a microphone in front of a shelf of collectibles, with the title Not For Sale

Each guest brings one thing they’d never sell.

A card. A sneaker. A watch. A toy.

We learn their life through it.

Book a call

Cover mock-up.

Why this show

Give the VeeFriends universe a show for grown-ups.

NOT FOR SALETHE TRAITRELIABLElike Reliable RatGRADED · 1/50 The object they’d never sellThe trait behind the storyThe signed card, back in the collection the guest’s storyone VeeFriends characterfor collectors NOT FOR SALEThe object they’d never sell THE TRAITRELIABLElike Reliable RatThe trait behind the story GRADED · 1/50The signed card,back in the collection
01

The cartoon speaks to kids. The cards sell to adult collectors. This show speaks to them.

02

Every VeeFriends character stands for a trait, like Authentic Anaconda or Reliable Rat. Every object a guest would never sell tells the story of one.

03

Each episode ends on a signed card, which brings the story back into the collection.

How an episode works.

The table1 object · 2 prices
  • Card
  • Sneaker
  • Watch
  • Toy
Gary’s guess$ ? ? ?
Worth to themNot for sale.
Example table. The guest brings the real object.

  1. The object

    Each guest brings the one thing they’d never sell.

  2. The story

    We learn their life through it.

  3. The price

    Gary guesses what it’s worth. The guest says what it’s worth to them.

  4. The card

    We turn their object into a trading card, in a small limited edition.

Where it happens.

Two club armchairs, the guest’s object under glass, and the wall of signed cards behind the host.

Illustration of the Not For Sale set we would build for VeeFriends
The Not For Sale set · Illustration

The wall grows with every episode.

At the end, the guest signs two copies of their card on camera.

One goes in a graded case on the studio wall.

The other goes to someone in the YouTube comments.

Pinned by @notforsaleshow

@notforsaleshowEpisode 1

To enter, follow VeeFriends and comment your one thing you’d never sell.

@notforsaleshowCreator

Signed copy goes to one comment.

Mock-up of the giveaway comment.

next guests NOT FOR SALE Episode 01 · Signed 01 Maya R. THE ONE I’D NEVER SELL EPISODE 01 · LIMITED EDITION
Illustration. The card and guest are examples.
A signed one-of-one VeeFriends trading card of MrBeast, made with Topps Chrome
A real one.VeeFriends already makes signed one-of-one cards. Photo: VeeFriends.

A first episode, minute by minute.

A draft for about 45 minutes. The yellow parts become clips.

  1. Cold open. The object on the table, no explanation.

  2. Why this one.

  3. Who they were when they got it.

  4. The biggest offer they turned down.

  5. Gary guesses what it’s worth. The guest says what it’s worth to them.

  6. The card reveal.

  7. They sign two copies. One for the wall, one for the comments.

One rule for every question.

After 100+ episodes, I write every question in advance.

If the answer can’t become a clip, we don’t ask it.

  • Why this one?
  • Who were you when you got it?
  • What’s the biggest offer you turned down?

His own playbook, on his biggest bet.

Gary tells every brand to build its own media.

VeeFriends is his biggest bet.

It has no show of its own yet.

This one would apply his playbook to it.

Gary Vaynerchuk in a VeeFriends hoodie, surrounded by VeeFriends characters, with MrBeast and Livvy Dunne
Gary Vee and VeeFriends. Photo: VeeFriends.
HostGary VeeHe sold baseball cards at 13.
Guests we’d invitePost Maloneand his Magic cards
Guests we’d inviteSteve Aokiand his Darth Vader one-of-one
Guests we’d inviteEmma Robertsand her sports cards

What each episode becomes.

Mock-ups, with press photos of Gary Vaynerchuk as a stand-in for the guest. Photos: VeeFriends, Entrepreneur and press.

The full episodeOn YouTube and podcast apps.
Vertical clipsFor Reels, TikTok and Shorts, cut from the best answers.
Collab posts with the guestSo each guest shares the episode with their own audience.
A monthly reportViews, watch time, new followers, and comments on each giveaway.

Say So

Shows for the names people love.

We produce video podcasts for love brands, founders and athletes. Your community watches them to the end. Then they share them.

The Say So set: two leather armchairs, a lamp and two mics on a rug, in a dark studio
The Say So set · Illustration
Thibault at the mic on the Hors Cuvée set
On set
Thibault editing an episode
In the edit
We make the show
  • The concept, the name and the set
  • The guests your community already follows
  • Questions written to become clips
  • A multicam 4K shoot and the edit
We get it seen
  • YouTube and podcast apps
  • Reels, TikTok and Shorts
  • Collab posts with every guest
  • Paid boosts and a monthly report
Thibault Fourcade, founder of Say So

Founded by Thibault Fourcade. Six years producing podcasts, more than 100 episodes. Over two years as a chief marketing officer. Discover Say So ›

Let’s draft the first episode.

Tell us what you think of Not For Sale. We’ll come back with a first guest list and a plan for the pilot.

  • 30 min on Google Meet
  • Free, no commitment
  • Pick a time that works for you
Open the calendar in a new tab ›