Glossier

A show for Glossier

Futureyou

Show cover: Emily Weiss on a soft pink background, with the title Future you

Each episode, a woman millions admire sits down.

She shows us a photo of herself at 15.

Then she tells us how she learned to like her face.

Book a call

Cover mock-up. Photo: Vanity Fair.

Why this show

Give girls a reason to believe “You Look Good.”

me, at 15 The comment she never forgotThe mirror she avoidedThe day she stopped copying YouLookGood. The photoThe roadThe sentence she keeps me, at 15 YouLookGood. The photoThe roadThe sentenceshe keeps
01

A tagline is easy to scroll past. A woman you admire holding her photo at 15 is hard to forget.

02

Each episode shows the road to believing it, step by step.

03

Viewers leave with one sentence they can tell themselves.

How an episode works.

ExampleThe photo on the table
HER, AT 15

the year I wore my hair over my face

Example. Each guest brings her own photo.

  1. The photo

    Each guest brings a photo of herself at 15.

  2. Back then

    She tells us how she felt in her skin at that age.

  3. The road

    The comment she never forgot. The mirror she avoided. The day she stopped trying to look like someone else.

  4. The answer

    At the end, the photo comes back. She tells that girl what she wishes she had known.

Inside a Glossier store: pink walls, the Glossier sign and a table of products under a round lamp
A mirror with a red frame above a counter of Glossier products, inside a Glossier store

Inside Glossier’s stores. Photos: press.

Where it happens.

Two chairs, and the mirror of signed photos behind the host.

Illustration of the Futureyou set we would build for Glossier
The Futureyou set · Illustration

The mirror fills with every episode.

She signs the photo.

We frame it in light pink and hang it around the big studio mirror.

Each new guest sits facing every girl who came before.

Ep. 01 Ep. 02 Ep. 03 Ep. 04 dashed frames: next guests
Illustration. Guests are examples.

A first episode, minute by minute.

A draft for about 45 minutes. Almost every part is built to become a clip.

  1. Cold open. The photo at 15 lies on the table.

  2. Who she was at 15.

  3. The comment she never forgot.

  4. The years she tried to look like someone else.

  5. The day she stopped hiding.

  6. The photo comes back. What she’d tell that girl.

  7. She signs it and it goes around the mirror.

One rule for every question.

After 100+ episodes, I write every question in advance.

If the answer can’t become a clip, we don’t ask it.

  • What did you want to change about yourself at 15?
  • Whose words stayed with you?
  • When did you stop hiding?

You Look Good.

Glossier’s mantra “You Look Good” was born at its 2014 launch.

Glossier says it’s about being confident in your skin, wherever you are in your journey.

But how do you make girls believe it?

This show lets the women they admire explain how they came to believe it.

2010Emily Weiss starts Into the Gloss, a blog about real women’s beauty routines.
2014Glossier launches with four products and the mantra “You Look Good.”
Skin first. Makeup second.Glossier’s philosophy since day one.

Sources: Glossier; Inc.

What each episode becomes.

Mock-ups, with press photos of Emily Weiss as a stand-in for the guest. Photos: The New York Times, New Consumer and press.

The full episodeOn YouTube and podcast apps.
Vertical clipsFor Reels, TikTok and Shorts, cut from the best answers.
Collab posts with the guestSo each guest shares the episode with her own audience.
A monthly reportViews, watch time, new followers, and what women say in the comments.

Say So

Shows for the names people love.

We produce video podcasts for love brands, founders and athletes. Your community watches them to the end. Then they share them.

The Say So set: two leather armchairs, a lamp and two mics on a rug, in a dark studio
The Say So set · Illustration
Thibault at the mic on the Hors Cuvée set
On set
Thibault editing an episode
In the edit
We make the show
  • The concept, the name and the set
  • The guests your community already follows
  • Questions written to become clips
  • A multicam 4K shoot and the edit
We get it seen
  • YouTube and podcast apps
  • Reels, TikTok and Shorts
  • Collab posts with every guest
  • Paid boosts and a monthly report
Thibault Fourcade, founder of Say So

Founded by Thibault Fourcade. Six years producing podcasts, more than 100 episodes. Over two years as a chief marketing officer. Discover Say So ›

Let’s draft the first episode.

Tell us what you think of Futureyou. We’ll come back with a first guest list and a plan for the pilot.

  • 30 min on Google Meet
  • Free, no commitment
  • Pick a time that works for you
Open the calendar in a new tab ›