Kith

A show for Kith

The Why

Show cover: Ronnie Fieg at a microphone on a dark set, under the title The Why in a white box

Each guest starts with one pair.

The one they wanted and couldn’t afford.

From there, the conversation opens up to their life.

Book a call

Cover mock-up. Frame: Open Residency.

Why this show

Turn customers into a community that outlasts the hype.

THE HYPE THE COMMUNITY DropDropDropDrop EPEPEP An episode between dropsPeople keep coming back THE HYPE THE COMMUNITY DropDropDrop EPEP Episodes fill the gaps between drops.
01

People come back for the stories, between two releases.

02

Kith gets a voice beyond the product.

03

The people who wear Kith become its best ambassadors.

How an episode works.

THE WHYPre-interview · Guest 01
Guest
Example guest
The pair you wanted and couldn’t afford
The pair in the store window, the year I turned 15.
Your size
10.5
Why that pair?
Saved for the showThe guest doesn’t know why we ask.
Example card. The guest and answers are placeholders.

  1. The pair

    Before the show, the team asks each guest about the pair they wanted and couldn’t afford. They don’t know why.

  2. Ronnie hosts

    His own story starts in a sneaker stockroom at 13. So he shares the guest’s experience instead of selling.

  3. The why

    The pair opens the episode. Then the conversation follows why: why that dream, why that path, why they kept going.

  4. The reveal

    At the end, the team brings the pair out. The guest signs it.

The studio is designed like a Kith store. No product placement.

Where it happens.

Two leather chairs, and the wall of signed pairs behind the host.

Illustration of the The Why set we would build for Kith
The The Why set · Illustration

The wall grows with every episode.

The signed pair goes on a lit wall shelf.

A nameplate under it names the guest.

The next guest sits in front of the wall.

Season after season, the wall holds every story.

next guests EXAMPLE GUEST The pair they couldn’t afford
Illustration. The guest and pair are examples.
A Kith sneaker wall with pairs lit on glass shelves
Kith already shows pairs on lit walls. Photo: Kith.

A first episode, minute by minute.

A draft for about 45 minutes. The highlighted parts become clips.

  1. Cold open. The guest describes the pair before seeing it.

  2. Who they were when they saw that pair.

  3. What they gave up to get where they are.

  4. Why they chose this path.

  5. Ronnie’s own story crosses theirs.

  6. The reveal. The pair comes out.

  7. The guest signs it and puts it on the wall.

One rule for every question.

After 100+ episodes, I write every question in advance.

If the answer can’t become a clip, we don’t ask it.

  • Who were you when you saw that pair?
  • What did you give up to get where you are?
  • Why did you choose this path?

Today, that brand is Kith.

For years, everyone wanted Supreme.

Then the hype moved on.

This show is about making it last.

The goal is loyalty, more than sales.

A Kith store with a curved wooden dome, ring lights and sneaker walls
A Kith store aisle with the Kith neon sign at the back
A Kith Treats box and a bottle of milk on a steel counter

Kith stores and Kith Treats. Photos: Kith.

2011Ronnie Fieg opens Kith in New York. The name comes from “kith and kin”: friends and family.
13Ronnie’s age when he started in the stockroom of his cousin David Z’s shoe stores. Head buyer by 25.
No. 1Complex ranked Ronnie No. 1 in streetwear in 2026.

Matte Projects, Kith’s agency, describes Kith’s content as spotlighting people with a “relentless work ethic.” The Why gives those people a full episode.

Sources: Business of Fashion; Complex, 2026; Matte Projects.

What each episode becomes.

Mock-ups, with press photos of Ronnie Fieg as a stand-in for the guest. Photos: Observer, Highsnobiety.

The full episodeOn YouTube and podcast apps.
Vertical clipsFor Reels, TikTok and Shorts, cut from the best answers.
Collab posts with the guestSo each guest shares the episode with their own audience.
A monthly reportViews, watch time, new followers, and what people say about Kith.

Say So

Shows for the names people love.

We produce video podcasts for love brands, founders and athletes. Your community watches them to the end. Then they share them.

The Say So set: two leather armchairs, a lamp and two mics on a rug, in a dark studio
The Say So set · Illustration
Thibault at the mic on the Hors Cuvée set
On set
Thibault editing an episode
In the edit
We make the show
  • The concept, the name and the set
  • The guests your community already follows
  • Questions written to become clips
  • A multicam 4K shoot and the edit
We get it seen
  • YouTube and podcast apps
  • Reels, TikTok and Shorts
  • Collab posts with every guest
  • Paid boosts and a monthly report
Thibault Fourcade, founder of Say So

Founded by Thibault Fourcade. Six years producing podcasts, more than 100 episodes. Over two years as a chief marketing officer. Discover Say So ›

Let’s draft the first episode.

Tell us what you think of The Why. We’ll come back with a first guest list and a plan for the pilot.

  • 30 min on Google Meet
  • Free, no commitment
  • Pick a time that works for you
Open the calendar in a new tab ›