Nude Project

A pop-up podcast for Nude Project

Making It Here

Show cover: the founders and a guest on a rust sofa in the SoHo shop, with the title Making It Here

Two founders have a few weeks to see if New York wants them.

Each week, they ask someone who already made it here.

The last episode is their verdict.

Book a call

Cover mock-up. Frame: Nude Project.

Why this show

A shot at a place in New York fashion culture.

Greene StHoustonPrinceSpringBroomeGrandA designer’s studioA store ownerA stylistA creatorNude Project pop-up42 Greene Street On their turf.Each guest already belongsto New York fashion.They walk over to the shop. Then it closes.The pop-up ends.The episodes stayas proofthey were here. On their turf. A designer’s studioA store ownerA stylistA creatorNude Project pop-up42 Greene Street
01

Each guest is already part of that culture. They come to sit in Nude Project’s shop.

02

Being seen with them, on their own turf, is how a newcomer earns its place.

03

When the shop closes, the show stays as proof they were part of it.

New York is watching.

Nude Project has a pop-up in SoHo until December.

Now they have a few weeks to see if New York wants them.

Most brands share the wins once they’re sure.

This show shares the test while it’s happening.

Inside the SoHo pop-up: cherry posters on white brick, rust corduroy sofas and clothing racks on a wooden floor
Nude Project’s SoHo pop-up, 42 Greene Street. Photo: Nude Project.
Sept. 12, 2026The SoHo pop-up opens at 42 Greene Street.
400 peopleAt the opening night.
No. 2The US is already their second-biggest market.

The season.

Álex and Bruno host.

Each week, one real question.

And one guest who already found the answer.

Making It Here7 episodes · 42 Greene Street
  1. Episode 1

    Two months in.

    The founders alone.

  2. Episode 2Drafted below

    How do you make Americans care?

    Gary Vee, who just sat on their podcast.

  3. Episode 3

    When do you go from pop-up to permanent store?

    George Heaton, who did it with Represent in LA.

  4. Episode 4

    What does it take to hold a shop in SoHo?

    Ronnie Fieg, who built Kith in this city.

  5. Episode 5

    How do you build a community here?

    A New York run crew founderRole

  6. Episode 6

    How do you become part of the culture?

    A New York artistRole

  7. Episode 7 · The last night in the shop

    The verdict.

    Do they stay or not?

    Just the two founders.

Guest list to confirm with the team.

Where it happens.

Inside the SoHo shop: the corduroy sofa, and the Polaroid wall behind the founders.

Illustration of the Making It Here set we would build for Nude Project
The Making It Here set · Illustration

The wall grows with every episode.

Each guest takes a Polaroid in the shop.

Then they pin it to the wall.

By the last night, the wall shows everyone who helped them decide.

Illustration.

A first episode, minute by minute.

A draft for episode 2, about 40 minutes.

  1. Cold open. The guest’s answer in one line.

  2. Álex and Bruno ask the question of the week.

  3. The guest’s own story with that question.

  4. What they’d do in Nude Project’s place.

  5. The founders’ honest doubts.

  6. The guest’s one piece of advice.

  7. The Polaroid goes on the wall.

One rule for every question.

After 100+ episodes, I write each question as a clip.

These ones are real problems, so the answers will be too.

  • How do you make Americans care?
  • When do you go from pop-up to permanent store?
  • What does it take to hold a shop in SoHo?

What each episode becomes.

Mock-ups, with press photos of the Nude Project founders as a stand-in for the guests. Photos: FashionUnited, Ara, Prensa Ibérica.

The full episodeOn YouTube and podcast apps.
Vertical clipsFor Reels, TikTok and Shorts, cut from the best answers.
Collab posts with the guestSo each guest shares the episode with their own audience.
A monthly reportViews, watch time, new followers, and visits to the shop.

When the shop closes, the show stays.

Say So

Shows for the names people love.

We produce video podcasts for love brands, founders and athletes. Your community watches them to the end. Then they share them.

The Say So set: two leather armchairs, a lamp and two mics on a rug, in a dark studio
The Say So set · Illustration
Thibault at the mic on the Hors Cuvée set
On set
Thibault editing an episode
In the edit
We make the show
  • The concept, the name and the set
  • The guests your community already follows
  • Questions written to become clips
  • A multicam 4K shoot and the edit
We get it seen
  • YouTube and podcast apps
  • Reels, TikTok and Shorts
  • Collab posts with every guest
  • Paid boosts and a monthly report
Thibault Fourcade, founder of Say So

Founded by Thibault Fourcade. Six years producing podcasts, more than 100 episodes. Over two years as a chief marketing officer. Discover Say So ›

Let’s draft the first episode.

Tell us what you think of Making It Here. We’ll come back with a first guest list and a plan for the pilot.

  • 30 min on Google Meet
  • Free, no commitment
  • Pick a time that works for you
Open the calendar in a new tab ›