This is Hors Cuvée, the show I created in Bordeaux. One conversation with Mathis Faivre, and every piece it turned into.
Views on YouTube and Instagram only, October 16, 2026.
Three sell Short’s service. Three build trust in its founder.
Thousands of ads a day. How do you make yours the one people remember?
463 viewsWill AI replace video production agencies?
1,955 viewsHe hated TikTok. His first client’s account passed 10,000 followers in a month.
1,654 viewsDoes a motivated junior beat an experienced senior?
4,504 viewsWhat if it all came down to a page written at 16?
2,917 viewsDelegating a task or a responsibility: the difference costs you months.
1,766 viewsOn Hors Cuvée, every clip ended with “Comment SHORT and I’ll send you the episode”. Each comment got a direct message.
For Short, that message carries the guide and a link to book a creative call.
Mathis runs Short, a production agency for paid social ads. If this were Short’s own show, here is how the same episode would bring in clients.
What Mathis explains in the episode, on one page: win the first image, aim at one precise target, pick an angle that breaks the feed. Offered at the end of every clip. Each download is a brand that buys ads, with a name and an email.
Draft · what we would add“AI can do it cheaper”: the AI clip. “Nobody stops scrolling”: the zombie-mode clip. “How fast does it work?”: the TikTok story, 10,000 followers in the first month.
Draft · what we would add“Hi Claire, our founder explains why most ads never leave ‘zombie mode’. You spend on Meta every month, so 60 seconds might help: [link]. Happy to send three ad concepts for your brand.”
Draft · what we would addEveryone who watches half a clip sees Short’s offer next: three free ad concepts for their brand. The episode warms them up, the ad asks.
Draft · what we would addTell us who you want to reach. We'll draft your show, and your first three guests, before you record a minute.
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